Glossary
Mobile Marketing Glossary
Plain-English definitions for the mobile growth, UA, monetization, and ad-tech terms you'll meet across AppSamurai.
- A/B TESTING
- AD EXCHANGE
- Ad Impression
- Ad Mediation
- AD NETWORK
- Ad Revenue
- Ad Server
- Ad Units
- ads.txt
- ADVERTISER
- API (APPLICATION PROGRAMMING INTERFACE)
- App Active User
- APP ADVERTISING (MOBILE)
- App Discovery
- App Localization
- App Metrics
- App Monetization
- App Promotion (iOS & Android)
- App Rating
- App Store Connect
- APP STORE OPTIMIZATION (ASO)
- ARPDAU
- ARPU (Average Revenue Per User)
- ARRPU
- Attribution Manipulation
- ATTRIBUTION TOOL
- Attribution Window
- BANNER ADS
- BIG DATA
- BOOST/BURST CAMPAIGN
- CAMPAIGN (AD)
- Casual Game
- CHURN RATE
- CLICK TO CALL
- CPA (Cost-Per-Action)
- CPA MOBILE CAMPAIGN
- CPC (Cost Per Click)
- CPCV (Cost Per View)
- CPI (Cost Per Install)
- CPM (Cost Per Mille)
- CPV (Cost Per View)
- CR (CONVERSION RATE or CR RATE)
- CTR (CLICK-THROUGH RATE)
- Customer Cohort Analysis
- Daily Active Users (DAU)
- Deep Linking
- DEMAND SIDE PLATFORM (DSP)
- ECPM (EFFECTIVE COST-PER-MILLE)
- ENGAGED USER
- ENGAGEMENT RATE
- FILL RATE
- Frequency Capping
- Game Bundle
- Game Tech
- GEOLOCATION
- GEOTARGETING
- Growth Loop
- IBA (INTERNET-BASED ADVERTISING)
- IN-APP ADS
- In-App Advertising
- In-App Header Bidding
- In-App Marketing
- IN-APP MESSAGE
- IN-APP PURCHASE
- INCENT TRAFFIC
- INTERSTITIAL ADS
- Lifetime Value (LTV)
- LOCATION-BASED ADVERTISING
- LONG TAIL KEYWORDS
- MAU (MONTHLY ACTIVE USERS)
- Microtransaction
- MOBILE APP
- Mobile Attribution
- Mobile Bid Adjustment
- Mobile Delivery Platform
- Mobile Game Business Model
- MOBILE MARKETING
- MOBILE NETWORK
- NATIVE APP
- NET PROMOTER SCORE (NBS)
- NON-INCENT TRAFFIC
- OEM ADVERTISING
- OEM APPS
- OEMS
- OPT-IN
- OPT-OUT
- OPTIMIZATION
- ORGANIC UPLIFT
- PAY PER DOWNLOAD
- PERSONALIZATION
- PREVIEW (APP PREVIEW)
- PUSH NOTIFICATION
- REAL TIME BIDDING (RTB)
- RETARGETING
- Retention Rate
- ROI
- SCREENSHOT
- SESSION INTERVALS
- SESSION LENGTH
- Social Casino Games
- SOCIAL MEDIA CAMPAIGN
- Soft Launch
- Supply Side Platform (SSP)
- TARGETING
- THIRD PARTY TOOLS
- USER EXPERIENCE (UX)
- USER INTERFACE (UI)
- VISIBLITY