ATTRIBUTION TOOL an instrument to measure users activities in app and the effectiveness of marketing campaigns Read More »
BANNER ADS Banner ads is an ad unit that appears at the top or bottom of a mobile application allows the advertiser to display text, images, or Read More »
Lifetime Value (LTV) What is app LTV (lifetime value)? LTV is an essential metric that measures the revenue generated by a single user over time. App developers can Read More »