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IBA (INTERNET-BASED ADVERTISING)

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type of advertising concept that involves tracking of consumers’ online activities to deliver tailored advertising

RELATED TERMS

PERSONALIZATION

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X tailoring the mobile app according to the needs of each user Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X

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PUSH NOTIFICATION

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X a communication technique to remind the app itself by sending alerts or messages Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X

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CAMPAIGN (AD)

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X an advertising series that promote a single message or theme Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X

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