IBA (INTERNET-BASED ADVERTISING)

Author

type of advertising concept that involves tracking of consumers’ online activities to deliver tailored advertising

RELATED TERMS

an instrument to measure users activities in app and the effectiveness of marketing campaigns

Banner ads is an ad unit that appears at the top or bottom of a mobile application allows the advertiser to display text, images, or

What is app LTV (lifetime value)? LTV is an essential metric that measures the revenue generated by a single user over time. App developers can