AppSamurai partners with leading OEMs and alternative app stores to put your app in front of users from the very first tap. Increase installs, drive user acquisition, and expand reach at every stage of the device lifecycle.
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Trusted by leading operators & OEMs
Placements for every moment that matters.
Stay visible across the surfaces people check most: the home screen, the notification shade, the app they just closed. Splash screens for high-impact moments, banners for consistent visibility, push notifications that drive action, and home-screen icons that keep your brand front and center, all without disrupting the experience users came for.
Native placements are built to disappear into whatever they sit inside. Instead of interrupting the experience, they match its shape: another card in the feed, another icon in the store, another recommendation that feels like it belonged there all along.
The first few minutes with a new phone are the most receptive a user will ever be. Play-Auto-Install meets them right there, surfacing your app before they have even opened a store, turning device setup into one of your strongest acquisition channels.
OEM advertising is dynamic and seamless, enhancing the user experience with intuitive, targeted ads based on location, behavior, and demographics, reaching the right users at the right moment in their device journey.
Targets users based on the apps they already have installed on their device.
Re-engages users who have interacted with your app but have not converted yet.
Reaches users based on the search terms and keywords they use across the device.
Segments users by the specific device model, manufacturer, or hardware tier they own.
Layers in age, gender, income, and other demographic signals for precision reach.
Targets users based on the categories of apps they spend the most time in.
Uses in-app actions and usage patterns to identify high-intent, high-value users.
Prioritizes users who spend the most time in categories relevant to your app.
Case studies
To expand its mobile user base, BtcTurk partnered with AppSamurai to leverage OEM strategies, delivering high-impact app placements on devices like Samsung, Oppo, and Xiaomi. This targeted approach boosted engagement and drove significant growth in Turkey's competitive cryptocurrency market.
AppSamurai partnered with TapNation to expand its user base and boost revenue for mobile hits like Thief Puzzle and Doll Dress. Leveraging top OEMs including Xiaomi, Samsung, Oppo, and Vivo, TapNation's games gained prime visibility in native app stores and recommended sections, unlocking new UA channels and reaching millions.
OEM (original equipment manufacturer) advertising places your app directly on the device through manufacturer and carrier partnerships, from pre-installs during setup to on-device recommendations, display, and native placements across the app lifecycle.
Play-Auto-Install surfaces and installs your app during new-device setup, before the user has opened an app store. It captures the highest-intent moment in the device journey, turning setup into an acquisition channel.
AppSamurai works with leading OEMs and carriers including Samsung, Oppo, Nokia, AT&T, T-Mobile, Verizon, and Cricket, reaching over 800 million active Android devices across more than 130 countries.
Placements use appographic, retargeting, keyword, device type, socio-demographic, app category, user behavior, and time-spent signals, so your app reaches the right users at the right moment in their device journey.
No. Formats are built to fit the device experience. They sit where attention already lives and match the surrounding content instead of interrupting the experience users came for.