Gram Games
AppSamurai boosted retention for Merge Dragons in the US with Rewarded Playtime, driving a 213% lift in D7-to-D30 metrics. AI-driven campaign optimization hit ROAS targets while deepening audience engagement.
40%D1 retention rate
AppSamurai for Games
Turn casual users into engaged players
Rewarded Playtime is a time- and event-based ad unit that rewards players for every minute played and every task completed.
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Trusted by leading mobile game studios
Wide Reach
Gain a competitive edge with exclusive, direct inventory from leading global apps.
Precision targeting
First-party data and machine learning surface game offers each user is likely to play.
Built for retention
An engagement loop designed to grow your install base without trading away day-one stickiness.
How it works
Turn playtime into your growth and revenue engine.
01
Rewarded Playtime
A time- and event-based ad unit that rewards players for every minute played and every milestone they hit, turning the install into ongoing engagement.
45%Increase in D1 retention
40%Higher LTV vs. traditional
02
All gain, no churn
Most rewarded UA buys you installs and no engagement. Rewarded Playtime ties the reward to actual playtime and in-game milestones, so the users you acquire have a reason to stay.
119%Long-term ROAS achieved
2×Higher level completion
03
Offerwall
With the Offerwall, players earn real-world rewards, not just virtual ones. It connects your game with audiences you wouldn't reach through standard UA and broadens your top of funnel.
WiderTop-of-funnel reach
NewAudiences beyond standard UA
Precision targeting
Acquire your best players
Rewarded Playtime pairs first-party data with machine learning and demographic plus contextual signals to show each user mobile game offers they are likely to enjoy. Better-matched installs mean higher retention and engagement, not just bigger numbers.
Reach your ideal users with exclusive data and cutting-edge technology.
Achieve your ROAS and LTV targets with precision.
Boost game engagement with fun, effortless experiences.
Reach your performance marketing goals on a global scale.
Recognized. Ranked. Results-Driven.
Named a growth partner in gaming by the platforms that measure it.
Case studies
Proven with studios you know
APPS
APPS partnered with AppSamurai to engage mobile gamers using Rewarded Playtime, rewarding players for longer sessions. Precise demographic targeting, including gender and age filters, kept campaigns CPA-efficient and ROAS-positive.
2XHigher level completion rate
Frequently asked questions
What is Rewarded Playtime?
Rewarded Playtime is a time- and event-based ad unit. It rewards users with in-app currency for every minute they play and every milestone they reach in your game, so acquired users keep coming back instead of churning after install.
How is this different from standard rewarded UA?
Standard rewarded UA often pays out on install and loses the user soon after. Rewarded Playtime ties rewards to actual playtime and in-game progress, which is why studios see a 45% lift in D1 retention rather than a spike of one-and-done installs.
What is the Offerwall?
The Offerwall lets players earn real-world rewards in exchange for engaging with your game. It opens up audiences you would not reach through standard channels and has helped studios reach 119% long-term ROAS.
How does AppSamurai target the right users?
Rewarded Playtime uses first-party data, machine learning, and demographic plus contextual targeting to match each user with mobile game offers they are likely to play, which raises retention and engagement on the users you acquire.
Let's talk
Ready to grow your mobile game?
Tell us about your game and your goals. Our UA experts will show you what Rewarded Playtime can do for your install base.