Mobile App Marketing Articles
The Advanced Guide for OTT (Over-the-Top Content)
6 MIN. READ As the name suggests, OTT (Over-the-Top) content refers to any kind of content that is delivered over the internet, without the need for a traditional
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Mobile App Engagement
What is K-Factor for Apps and How to Calculate?
6 MIN. READ K-Factor is a metric used to measure the virality of a mobile app. It is used to track how many new users an existing user
AppSamurai News
Simple and Effective: The New AppSamurai Dashboard
2 MIN. READ AppSamurai dashboard has undergone a tremendous change, and the new dashboard went live in October! These further modifications greatly simplify and speed up the processes
Mobile Advertising Articles
Top 15 Mobile App KPIs You Must Measure in 2023
6 MIN. READ With channels, platforms and ad formats widening every year, it is important to know the best
Mobile Advertising Articles
The Ultimate Guide to ROAS
6 MIN. READ Have you ever wondered what your company’s return on ad spend (ROAS) is? If you’re not sure how to calculate it, or even what it
Mobile Marketing Strategies
Mobile Game Soft Launch – Best Tips & Tricks
6 MIN. READ When it comes to launching a mobile game, there are a lot of factors to consider. But if you want to give your game the
Mobile App Development
What Are The Best Ways To Promote An Android App?
6 MIN. READ Attention, Android app owners! This is a useful guide with tips and tricks on how to promote your app. Even if many of them are
Mobile Advertising Articles
Top User Acquisition Methods for 2023
8 MIN. READ This blog is a collaborative effort by 2 heavy hitters in the mobile marketing industry: AppSamurai & Edge226. Both MarTech companies have strived to break
Mobile Marketing Strategies
The Ultimate Guide for CPM in Mobile Marketing
6 MIN. READ CPM stands for cost per mille, wherein ‘mille’ is the Latin word for thousand. Verily, CPM is a pricing model based on ad impressions where
Mobile Marketing Strategies
Is Your App Ready for the FIFA World Cup 2022?
2 MIN. READ World Cup 2022 is almost here! This will be a time full of sports, fun, and user activity! Research shows that users will be highly
Mobile App Marketing Articles
The Beginner’s Guide To CVR Marketing and CVR Formula
6 MIN. READ In mobile marketing, CVR (Conversion Rate) is a metric that measures the percentage of people who take the desired action after viewing a mobile ad
AppSamurai News
We are now the Core Agency Partner of Xiaomi in EMEA
2 MIN. READ “Xiaomi, the third largest smartphone manufacturer in the world, has officially recognized AppSamurai, a multi-award winning mobile marketing platform, as their core ads agency for