Mobile Advertising Articles
A Beginners’ Guide to User Acquisition in 2022
9 MIN. READ User acquisition is the act of getting new users for an app through non-organic means. In the world of mobile marketing, user acquisition is the
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Mobile Marketing Strategies
Influencer Performance Marketing Campaigns Explained
4 MIN. READ AppSamurai has dedicated itself to availing the best forms of user acquisition to its users, the newest addition to its inventory: Influencer Performance Marketing. A
Mobile App Marketing Articles
An Introduction to DSPs and Why You Need Them
7 MIN. READ Paid advertising is important for promoting an app, but the process of finding publishers for ads can be daunting and inefficient. Instead, you can use
OEMs
OEM: How a Pre-Install Campaign can Help Your Brand Image
7 MIN. READ When promoting your app and brand, you need to innovate with effective marketing strategies that get you in front of audiences. One of the best
Mobile App Marketing Articles
A Guide to Influencer Marketing and Its Role in App Advertising
7 MIN. READ When advertising an app of any kind, one of the most effective marketing tools available is influencer marketing. This channel is becoming increasingly popular among
Mobile App Marketing Articles
Why Targeting Gen Z Users Is So Lucrative for Mobile Marketers
7 MIN. READ Generation Z, or Gen Z, is among the most important to target for mobile advertisers. Considering Gen Z comprises around 1/3 of the world’s population,
Mobile Marketing Strategies
5 Un-Interruptive In-App Marketing Strategies
7 MIN. READ If you want to monetize your app through certain in-app marketing strategies, there are several options available to you. While in-app marketing can be profitable
Mobile Marketing News & Trends
SKAdNetwork 4.0: What’s New for App Campaigns & Advertisers?
7 MIN. READ SKAdNetwork, also known as StoreKit Ad Network or SKAN, is integral for measuring ad activity. It’s also crucial for maintaining users’ privacy. With the new
Mobile Advertising Articles
AppSamurai’s Complete Guide to Mobile Ad Fraud in 2022
7 MIN. READ Mobile ad fraud is one of the biggest problems in the advertising industry. It’s a type of fraud that exploits ad technology to maliciously attack
Mobile Game Marketing
Fading Mobile Games Trends and How to Replace Them
8 MIN. READ The nature of mobile games continues to evolve each year, and Facebook’s recent rebranding to Meta is likely to have a significant impact on the
Mobile App Monetization Articles
5 Foundational Metaverse Elements for App Monetization
9 MIN. READ Ever since Facebook’s announcement about its rebranding into Meta and the introduction of the concept of the Metaverse, many people have been curious as to
Rewarded Ads
11 Ways to Make Rewarded Videos for In-App Revenue More Appealing to Users
9 MIN. READ If you’re looking for ways to keep users consistently engaged with your app and maximize retention, rewarded video ads are a great way to do