Mobile marketing is crucial for companies and brands, and here is why: People spend around 5 hours a day on their smartphones and the researches show that in 2018, 52.2% of all worldwide online traffic was generated through mobile phones.  51% of customers use mobile devices to discover new brands and products. These data reveal
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While the market is saturated with apps the percentage of successful apps is incredibly low. If you want all of your hard work and investment to pay off then you need to focus on more than just development of the app, there are multiple other hurdles and often a fantastic app has not been successful
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Hello everyone, it is another exciting weekend and as always, we have brought you a round-up of all the major happenings within the tech world this week. Have a splendid read.   Roblox Makes First acquisition With Purchase Of App Performance Startup PacketZoom     Roblox, a gaming platform for kids has begun moves to
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Baby Boomers, Gen X, Gen Y or Millennials, and Gen Z… Have you ever heard of these terms? If you are making an effort in marketing, you need to become familiar with every kind of generations to set your strategies. Restaurant apps that target unique groups of audiences will grow faster when optimized considering the
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Paper.io 2 (Android, iOS) is a fun game which is .io based, that requires players to chomp away at the arena as well as the safe zone of other players within the game. The multi-player chomp game is a fast-paced game which lets players chomp pieces off the field and turn those pieces to their
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Holiday seasons are when all the routines are interrupted and people act in a more random way. So, how will you optimize your apps during these periods? Creative optimization tips for holidays will let you answer this question. Here is the list of holidays: Oct 31: Halloween Nov 11: Chinese Singles’ Day & Veterans Day
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Geolocation in mobile marketing is taking the information about a user’s physical location in order to tailor media and commercial content based on that individual user. In our hyper-digital age, being able to incorporate aspects of a user’s physical environment is one way to reach your audience successfully.     What’s The Fuss About Geolocation-Based
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Hey app lovers! Hope you had a spectacular week? Here is our weekly round up of all the major happenings among the big players in the tech world. Sit tight and have a nice read!   Spotify Adopts Nielsen Brand Effect Verification Ad Platform     On September 11th, 2018, Spotify announced the addition of
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Fish Tycoon 2: Virtual Aquarium is a game considered extremely fun, for all players no matter the age bracket. It is a very engaging real-time game that allows players to get into the business of fishing in real time. Dubbed Virtual Aquarium, the game is an adventurous game with the sole aim of getting players
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Talk to any person with a mobile phone, and a social media network is likely one of their most used apps. In fact, in one survey, 90% of respondents listed Facebook as an app they use every day, with Instagram coming second at 49%. It makes sense, then, to grow your own app by reaching
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We hope Back to School period went well for you and your company because it certainly did for other companies.   Let’s Talk Business While The Kids Are Gone   The school bell has rung and the school term has started, even students have already begun doing homework. Summer campaigns, school campaigns… We have left
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Mobile shopping apps are continuously becoming more and more popular in the digital world. User experience (UX) is an obvious determinant for the success of a mobile shopping app in this wild competition environment.   The analysis of the buyer’s behavior reveals the fact that about 30% of the potential customers tend to abandon the
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September 12 & 13 were the days of DMEXCO and we were there, as you know. It was a really impressive experience to be there. We had a chance to meet very curious people, thanks to all of you 🧡   The Exhibitor Area   The booth area was really huge. There were hundreds of booth
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Emoji marketing is a relatively recent phenomenon wherein companies use emojis in their advertisements and notifications. This relatively new language of emojis has taken off since Apple popularized the-emoji keyboard in 2008. Since then, both Apple and Android have created and refined emojis and some third-parties apps and companies are even creating their own versions
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While the world of programming has been in existence since the early 1970s’, it has gradually been working its way to the top by developing many new and innovative applications and programs with a variety of functions, features and programming languages. For any person unfamiliar to the world of IT and codes, it is important
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