Is there a topic you are looking for?
Everything about mobile marketing.
Hybrid-Casual Games UA Playbook: How to Acquire and Retain Users
Hybrid-casual games are titles that blend the frictionless onboarding of hyper-casual with the progression systems, meta-layers, and monetization depth of...
Mobile Marketing Blog
Hybrid-Casual Games UA Playbook: How to Acquire and Retain Users
Hybrid-casual games are titles that blend the frictionless onboarding of hyper-casual with the progr...
Mobile Game Marketing 13 Apr 2026
Pixel Flow: An Analysis of Its Rapid Rise
Pixel Flow launched in August 2025 with no publisher and a team of about ten people. A few months la...
Mobile Game Marketing 08 Apr 2026
Web-to-App Funnels: How D2C Storefronts are Redefining Mobile Game UA
For a decade, the UA playbook for mobile games has been written within the defined boundaries of App...
Mobile Game Marketing 24 Mar 2026
The 60-Second Hook: Inside the Explosive Rise of Short-Form Drama Apps
You’ve seen them in your feed: those vertical drama clips where the acting is a bit too intense, the...
AppSamurai 09 Mar 2026
Mobile Gaming in Taiwan: What You Should Know
Taiwan is a demographic outlier that consistently punches above its weight. Despite its small geogra...
Mobile Game Marketing 09 Mar 2026
Why Your Telecom App Needs a Loyalty SDK to Stand Out
For years, Telecom operators (Telcos) have relied on their mobile apps as functional utilities. Thes...
Mobile App Monetization Articles 09 Mar 2026
How AI Apps Can Turn Data Into Growth: A Playbook for Smarter Measurement & High-Impact DSP
The AI App Boom The mobile app world is currently being rewritten by Generative AI. We have moved pa...
AppSamurai 24 Feb 2026
Multi-Channel UA in Practice: What to Run Where and Why
As we navigate a “Monetization-First” era, the focus has shifted from simple volume to h...
AppSamurai 20 Feb 2026
The LiveOps Playbook: What Actually Works in Mobile Games Today
The transition from mobile games as static products to Live Services is complete. But what does ...
Mobile User Engagement 11 Feb 2026