AppSamurai DSP drives user acquisition, retargeting, and brand campaigns in real time, powered by your first-party data and our in-house AI engine.
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Plug in your first-party signals. The algorithm learns from your users, your events, and your goals, not a generic model built for someone else's app.
AppSamurai bids on mobile inventory across the open internet on every request. Machine learning decides which impressions are worth your budget, and which aren't.
No black boxes. See where your spend goes, which placements perform, and why, with bid floor data, session depth, and loss notifications giving you the full picture.
One DSP. Three ways to grow.
Proprietary CPI and CPA bidding models optimized to your specific conversion funnel, so every dollar works toward the outcome that matters, not a proxy metric. Your first-party data stays in-house, and you reach inventory well outside the walled gardens.
Most users download, open once, and never come back. Reach them right before they are gone with real-time, relevant ads. Audiences are built on event type, recency, and frequency, and every ad deep links straight to the product a user is most likely to buy.
Optimization strategies that go beyond last-click attribution, designed to hit your awareness and consideration KPIs while keeping ROAS in check, with programmatic scale that never sacrifices the targeting precision of performance.
Case studies
Amazon Photos partnered with AppSamurai to boost user acquisition across the US, Canada, and Europe. Leveraging AppSamurai's DSP and demographic targeting, the app gained over 1 million users, with 600K+ completing key actions like uploading photos.
BET+ partnered with AppSamurai's DSP to improve US user engagement. This targeted approach drove installs and subscription growth while boosting retention and revenue, helping the streaming app scale effectively.
A mobile demand-side platform is software that buys app advertising in real time across many supply sources. AppSamurai's DSP runs your programmatic advertising across the open internet, using machine learning to bid on each impression.
Yes. You can build custom algorithms for new-user acquisition and for app retargeting from the same platform, so your win-back and growth campaigns share the same data.
Your first-party data feeds the algorithms that decide where budget goes. That means targeting tuned to your own users instead of a generic, one-size-fits-all model.
Gaming apps, non-gaming apps, and agencies that want to bring programmatic marketing in-house with full data transparency and control over their mobile growth.
AppSamurai's DSP taps into access to over 100 billion daily bid requests, helping you discover new inventory pools and attract users with higher conversion potential.