Stay ahead in AdTech with expert insights, real growth stories, and strategies
Candid interviews with the operators, founders, and investors shaping mobile growth. No fluff, just what is actually working in UA, monetization, LiveOps, and retention, straight from the people building it.
Tibor Szaszi of PlayableMaker on the questions UA teams wrestle with most: how often to refresh creatives, how closely a playable should mirror the real game, and whether small teams can compete on volume.
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Phillip Black shares his thinking on LiveOps cadence, the psychology behind F2P spending, and why most studios are running their A/B tests wrong, from the Innovator’s Dilemma in match-3 to a surprising 10% ARPU lift.
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Ezgi Doğan on mobile game monetization: why standard ad templates aren’t always optimal, how unfilled inventory can become a strategic asset, and how first-party data unlocks new revenue.
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Rising CPIs and shifting player trends are reshaping mobile gaming. Growth expert Gökhan Üzmez explains why fundamentals like smart UA, solid design, and data-driven creativity still beat flashy strategies in 2025.
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Japan remains one of the most unique and competitive app markets in the world. Yu Nakamura breaks down what drives success, from deep cultural localization and seasonal events to evolving UA tactics and rewarded ads.
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What separates the top mobile games from the rest? Mariusz Gąsiewski breaks down the state of the industry and the key strategies shaping its future.
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What does it take to win in today’s mobile gaming market? Ömer Yakabağı on what’s really driving growth, from smarter LiveOps and data-driven creatives to blurred genre lines and the new economics of UA.
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TapNation’s Ecem Calban on three years of collaboration with AppSamurai, driving over 20M installs, testing new channels, and building a hybrid UA strategy that scales globally.
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