Mobile growth, straight from the people building it

September 2026 · Faheem Saiyad, Sachel Ghani, Christian Zilio, Peggy Anne Salz

Hook, Test, Scale: Engineering Creative Systems for App Growth

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Hook, Test, Scale: Engineering Creative Systems for App GrowthSeptember 2026 · All About AppsPlay on Spotify

All episodes (16)

• ▶September 2026Hook, Test, Scale: Engineering Creative Systems for App GrowthFaheem Saiyad, Sachel Ghani, Christian Zilio, Peggy Anne SalzWatchListen
• ▶July 2026Scaling Mobile Games: Soft Launch, Rewarded UA, and Beyond the Major PlatformsWatchListen
• ▶January 2026Global Mobile Growth Lessons from APAC & BeyondFaheem Saiyad, Roi Nam, John Wright, Peggy Anne SalzWatchListen
• ▶July 2025The M&A Endgame: From Scaling UA to a Successful ExitFaheem Saiyad, Evelyn Herrera, Ömer Yakabağı, Peggy Anne SalzWatchListen
• ▶April 2025AI, LiveOps & Monetization The Future of Mobile GrowthFaheem Saiyad, Mariusz Gasiewski, Peggy Anne SalzWatchListen
• ▶February 2025How User Acquisition is Evolving in 2025Faheem Saiyad, Sarah Lafferty, Thomas Kriebernegg, Joseph Iris, Federica Stiscia, Richard KosWatchListen
• ▶December 2024AdTech Unwrapped: 2024 Highlights & 2025 Strategies for App MarketersFaheem SaiyadWatchListen
• ▶September 2024SplitMetrics Apple Search Ads DayFaheem SaiyadWatchListen
• ▶September 2024Retention Tactics That Work in Mobile GamingFaheem Saiyad, Peggy Anne Salz, CK Wang, David VignoniWatch
• ▶July 2024Gamesforum x AppSamurai: User Acquisition and MoreFaheem Saiyad, Mariam AhmadWatch
• ▶May 2024Game Changers: Leveraging Data to Combat Ad Fraud in Mobile UACansu Ağaoğlu, Deniz Kekeç, Faheem Saiyad, Peggy Anne SalzWatch
• ▶April 2024How AppSamurai Attracts High-Value Players - In Partnership with the GrooveFaheem Saiyad, Peggy Anne SalzWatch
• ▶April 2024How to Advertise Your Hybrid-Casual & Hyper-Casual Game in 2024Faheem Saiyad, Roman GarbarWatchListen
• ▶March 2024Alternative Monetization Channels in Mobile GamingPeggy Anne Salz, Faheem Saiyad, Sahil ModiWatchListen
• ▶February 2024AI in User Acquisition: Where Can AI Help Marketers Most?John Koetsier, Faheem SaiyadWatchListen
• ▶August 2023Shifting the Gear: Emerging Genres and UA Approaches in Mobile GamingPeggy Anne Salz, Faheem Saiyad, Piyush Mishra, Jochen Gary, Naveen MewaniWatch