AppSamurai Content Hub

Mobile Growth Playbooks

Three strategy guides for mobile growth teams. Programmatic DSP, Rewarded Playtime, OEM Discovery, and Apple Search Ads, with frameworks and data from AppSamurai’s work with 10,000+ apps.

Mobile Growth Strategy GuideGUIDE

The definitive strategy guide for Programmatic DSP, Rewarded Playtime, OEM Discovery, and Apple Search Ads. Data-backed frameworks and an interactive ROI calculator for growth teams.

DSPRewardedOEMASA/ASO
4 chapters25 min read
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Rewarded Playtime HandbookHANDBOOK

How rewarded playtime is reshaping mobile gaming monetization. Covers the dual-value model, genre-by-genre dynamics, a regional landscape across the US, South Korea, Japan, Brazil, and Europe, plus campaign strategy and KPIs.

GamingIAPsRegionalLTV
7 chapters20 min read
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Monetization Playbook for Casual & Hybrid Casual GamesPLAYBOOK

A 2025 to 2026 field guide to revenue strategy for casual and hybrid casual games: the full monetization stack, LiveOps, direct-to-consumer web stores, retention frameworks, and rewarded UA.

MonetizationLiveOpsIAPDTC
10 chapters30 min read
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Model Your Growth Strategy

Combine all 4 pillars into a personalized budget allocation with estimated CAC and ROAS projections.

Open ROI Calculator