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    What is ad revenue?

    Ad revenue is the income apps earn from in-app advertising which could be banner ads, Interstitial ads, native ads, gamified ads, and rewarded ads. App ad revenue is calculated as:
    Ad revenue = impressions * eCPM.

    How does it work?

    App developers can earn ad revenue by creating an ideal space in their apps for publishers and advertisers to purchase and display their ads. A solid monetization strategy is required to increase ad revenue which means high-performing ad units such as mobile video ads, playable ads, and rewarded ads.

    Why’s ad revenue important?

    Ad revenue is a crucial revenue source, especially for Hyper Casual and Casual gaming apps because of their low rates of IAP (in-app purchasing).

    When users’ engagement with the ads increases, this will inevitably result in retention, and ultimately revenue. For instance, gaming apps can use rewarding ads to give in-game rewards and incentivize the users to increase engagement and play the game consecutively for various prizes.



    What is ads.txt? The Authorized Digital Sellers program, or ads.txt, ensures that your digital ad inventory is only sold by authorized sellers. With the Ads.txt

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