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    Ad Impression


    What is an ad impression?

    An ad impression, also referred to as an ad view, occurs every time an ad is displayed and seen by the user within an app. Each time an ad is shown is counted as one impression. Impressions are measured in terms of cost per mille (CPM), which is a cost applier per 1000 impressions and indicates how much advertisers are charged and developers are paid for their inventory.

    Why are ad impressions important?

    Ad impressions allow advertisers to see the number of people viewing their ads and give a general idea about their apps’ performances, though they cannot be solely relied upon as they represent the base-level of data. Ad impressions also are important to calculate metrics such as click-through rate (CTR), impressions per daily active users (IMPDAU) or installs per mille (IPM.)


    Ad Mediation

    What is ad mediation? Ad mediation is an app monetization tool that enables app developers or marketers to connect various ad networks to their apps

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    What is ads.txt? The Authorized Digital Sellers program, or ads.txt, ensures that your digital ad inventory is only sold by authorized sellers. With the Ads.txt

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