CPCV (Cost Per View)


What is Cost per Completed View (CPCV)?

A cost-per-completed-view (CPCV) model is a pricing model in online advertising that charges the advertiser only when the viewer watches the whole video. This is a variation of the more common cost-per-view (CPV) pricing model, where the advertiser pays for each view, regardless of whether the viewer watches the entire ad or not. You can calculate CPCV as such:

Advertising cost / completed video view = CPCV


App Active User

What is an active user? Users who engage with your app meaningfully within a given period are considered active users. These time periods define the

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