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    CPCV (Cost Per View)


    What is Cost per Completed View (CPCV)?

    A cost-per-completed-view (CPCV) model is a pricing model in online advertising that charges the advertiser only when the viewer watches the whole video. This is a variation of the more common cost-per-view (CPV) pricing model, where the advertiser pays for each view, regardless of whether the viewer watches the entire ad or not. You can calculate CPCV as such:

    Advertising cost / completed video view = CPCV



    What is an ad exchange? An online, real-time marketplace that enables advertisers and publishers to buy and sell digital advertising space across websites, mobile sites,

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