CPCV (Cost Per View)


What is Cost per Completed View (CPCV)?

A cost-per-completed-view (CPCV) model is a pricing model in online advertising that charges the advertiser only when the viewer watches the whole video. This is a variation of the more common cost-per-view (CPV) pricing model, where the advertiser pays for each view, regardless of whether the viewer watches the entire ad or not. You can calculate CPCV as such:

Advertising cost / completed video view = CPCV


Frequency Capping

What is frequency capping? In digital advertising, frequency capping limits how often a particular ad is shown to a single user over a fixed period.

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Retention Rate

What is retention rate? Being an essential KPI for especially gaming apps, retention is related to user loyalty. Retention rate is the percentage of users

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