IN-APP ADS

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a type of advertising that appear within a mobile app. It can be standart banners, videos, native advertising, and rich media ad formats

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the term refers to broadcast message to customers when they are using the app, directly within the app itself

What is mobile app rating? App rating allows users to rate an app by giving feedback on their experience. App rating helps both other users

percentage of total impressions which include clicks, likes, comments regardless of platform