Author

a type of advertising that appear within a mobile app. It can be standart banners, videos, native advertising, and rich media ad formats


RELATED TERMS

CPCV (Cost Per View)

What is Cost per Completed View (CPCV)? A cost-per-completed-view (CPCV) model is a pricing model in online advertising that charges the advertiser only when the

Read More »

AD EXCHANGE

What is an ad exchange? An online, real-time marketplace that enables advertisers and publishers to buy and sell digital advertising space across websites, mobile sites,

Read More »

ENGAGEMENT RATE

What is engagement rate? Engagement rate is a metric used to measure how frequently and actively users interact with an app. It calculates the percentage

Read More »

Have an inquiry? Drop us a line.