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    ROI is measuring and comparing the return gained with the monetary investment made gained through the specific marketing initiatives in order to enhance the effectiveness of future marketing investments


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    BIG DATA

    an approach to business or analytics process that mainly emphasizes the use of data and quantitative analysis for decision making

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    OEMS

    OEM stands for “Original Equipment Manufacturer.” OEM means a company whose products are used in another company’s products sell the final product to users.

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