the spending which arises out of extra content and subscriptions that you can buy in apps on your mobile device or computer
PUSH NOTIFICATION
a communication technique to remind the app itself by sending alerts or messages
IN-APP PURCHASE
RELATED TERMS
SOCIAL MEDIA CAMPAIGN
a campaign that is created in a social media platform like Facebook or Instagram to increase brand awareness and number of downloads
INCENT TRAFFIC
the term which refers to the traffic coming from all types of advertisements in return for a reward