an acquisition technique based on the cost of a single download
App Localization
What is app localization? Mobile app localization is the process of adapting a mobile app to suit the linguistic, cultural, and functional requirements of
PAY PER DOWNLOAD
RELATED TERMS
ENGAGEMENT RATE
What is engagement rate? Engagement rate is a metric used to measure how frequently and actively users interact with an app. It calculates the percentage
In-App Marketing
What is in-app marketing? In-app marketing is a type of marketing campaign that is designed for and implemented within a mobile app. Its main focus