indicating the percentage of increase in organic download between before and after an ad campaign
What is customer cohort analysis? Customer cohort analysis evaluates customer behavior by grouping them based on common actions such as first purchase/order or an app
What is mobile attribution manipulation? Mobile attribution manipulation is the process of altering or misrepresenting the source of an installation to receive credit and payment
What is frequency capping? In digital advertising, frequency capping limits how often a particular ad is shown to a single user over a fixed period.