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    ORGANIC UPLIFT

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    indicating the percentage of increase in organic download between before and after an ad campaign


    RELATED TERMS

    AD NETWORK

    an integrated system that connects advertisers and publishers to match the inventory of suppliers with the advertiser demand

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    Attribution Window

    What’s an attribution window? An attribution window is a period during which publishers request credit for conversion and be attributed for the install. Advertisers set

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    App Discovery

    What is app discovery? Getting users to notice and install an app is called app discovery. As the number of apps increases, the gap between

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