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    ORGANIC UPLIFT

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    indicating the percentage of increase in organic download between before and after an ad campaign

    RELATED TERMS

    App Rating

    What is mobile app rating? App rating allows users to rate an app by giving feedback on their experience. App rating helps both other users

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    COHORT ANALYSIS

    an analysis method which is used to look at certain groups of users and following their behavior over time to keep a pulse on customer

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