MAU (MONTHLY ACTIVE USERS)

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a metric that shows the number of unique users who are interacting with your app monthly

RELATED TERMS

directing the visitors to download and use your app

the basic infrastructure of mobile operators which allows for voice and data transfers through the usage of radio frequencies

What is ad revenue? Ad revenue is the income apps earn from in-app advertising which could be banner ads, Interstitial ads, native ads, gamified ads,