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    Lifetime Value (LTV)


    What is app LTV (lifetime value)?

    LTV is an essential metric that measures the revenue generated by a single user over time. App developers can see the success of their monetization strategy. Higher LTV indicates longer sessions, and increased retention.

    Why’s LTV important?

    When you measure LTV and analyze it with all of its components, you can create more precise pricing, advertisement, and retention strategies.
    Also, knowing your users’ value, you’ll be able to adjust your user acquisition strategies accordingly– minimizing the various risks around ad spending. Lastly, a constantly-improving app means quality user support and which increases loyalty.



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    App Active User

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