CPV (Cost Per View)

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What is Cost per View (CPV)?

Cost per view (CPV) is a pricing model used in mobile UA campaigns. In CPV, the advertiser pays each time their mobile video ad is viewed, regardless of whether the user clicks on it or not- the advertiser wants to ensure that the viewer is watching their ad. CPV is applicable to mobile video ads such as rewarded videos or interstitial videos. What counts as a view varies from platform to platform.

You can calculate CPV as follows:

Advertising cost / video views = CPV


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