You have a question?


    CPV (Cost Per View)

    Author

    What is Cost per View (CPV)?

    Cost per view (CPV) is a pricing model used in mobile UA campaigns. In CPV, the advertiser pays each time their mobile video ad is viewed, regardless of whether the user clicks on it or not- the advertiser wants to ensure that the viewer is watching their ad. CPV is applicable to mobile video ads such as rewarded videos or interstitial videos. What counts as a view varies from platform to platform.

    You can calculate CPV as follows:

    Advertising cost / video views = CPV


    RELATED TERMS

    Deep Linking

    What is deep linking? Mobile deep linking is a technique used in mobile app marketing that allows users to be directed to a specific page

    Read More »

    In-App Header Bidding

    What is in-app header bidding? In-app header bidding is a programmatic advertising technique that allows multiple ad exchanges to compete for ad impressions within a

    Read More »

    Have an inquiry? Drop us a line.