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    In-App Advertising


    What is in-app advertising?

    In-app advertising is one of the most popular ways of monetizing apps. App developers get paid to show ads to their users through in-app advertising. By using an SDK, developers can connect to an ad network, implement ad units, and earn revenue from user interactions. Mobile app revenue today comes primarily from in-app advertising.


    Deep Linking

    What is deep linking? Mobile deep linking is a technique used in mobile app marketing that allows users to be directed to a specific page

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    What is ARPPU? ARPPU (Average Revenue per Paying User) is a measurement of the revenue generated by a single player during a specific period of

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