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    CPA (Cost-Per-Action)


    What is Cost per Action (CPA)?

    Cost per action (CPA) marketing and advertising is a pricing model where the advertiser pays a fee only when a specific action is completed, such as a sale, sign-up, or lead. This model is often used as an alternative to traditional cost-per-impression (CPM) or cost-per-click (CPC) models, as it aligns the advertiser’s interests and focuses on a valuable action for the advertiser. You can calculate CPA as follows:

    Advertising cost / number of actions = CPA


    Ad Impression

    What is an ad impression? An ad impression, also referred to as an ad view, occurs every time an ad is displayed and seen by

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    differentiating the potential users according to specific criterias to increase the efficiency of mobile marketing operations

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    Retention Rate

    What is retention rate? Being an essential KPI for especially gaming apps, retention is related to user loyalty. Retention rate is the percentage of users

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