CPC (Cost Per Click)


What is the cost per click? (CPC)

Cost-per-click (CPC) refers to the concept of mobile user acquisition campaigns, where you pay every time someone clicks on one of your ads to acquire new users.

How do you calculate the cost per click?

In order to calculate the cost per click for each mobile user acquisition campaign, you will need to divide the advertising costs by the number of clicks you receive.


Ad Revenue

What is ad revenue? Ad revenue is the income apps earn from in-app advertising which could be banner ads, Interstitial ads, native ads, gamified ads,

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the basic infrastructure of mobile operators which allows for voice and data transfers through the usage of radio frequencies

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Mobile Bid Adjustment

What are mobile bid adjustments? Mobile bid adjustments are critical features of mobile advertising that allow advertisers to increase or decrease their bids for specific

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