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    CPC (Cost Per Click)

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    What is the cost per click? (CPC)

    Cost-per-click (CPC) refers to the concept of mobile user acquisition campaigns, where you pay every time someone clicks on one of your ads to acquire new users.

    How do you calculate the cost per click?

    In order to calculate the cost per click for each mobile user acquisition campaign, you will need to divide the advertising costs by the number of clicks you receive.

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