an integrated system that connects advertisers and publishers to match the inventory of suppliers with the advertiser demand
ORGANIC UPLIFT
indicating the percentage of increase in organic download between before and after an ad campaign
AD NETWORK
RELATED TERMS
Attribution Window
What’s an attribution window? An attribution window is a period during which publishers request credit for conversion and be attributed for the install. Advertisers set
MAU (MONTHLY ACTIVE USERS)
a metric that shows the number of unique users who are interacting with your app monthly