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    an integrated system that connects advertisers and publishers to match the inventory of suppliers with the advertiser demand


    RELATED TERMS

    Retention Rate

    What is retention rate? Being an essential KPI for especially gaming apps, retention is related to user loyalty. Retention rate is the percentage of users

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    FILL RATE

    What is fill rate? As a metric used in digital advertising, fill rate measures how an ad network or exchange successfully fulfills many ad requests.

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    BIG DATA

    an approach to business or analytics process that mainly emphasizes the use of data and quantitative analysis for decision making

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