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    a measure of an inventory’s ability to meet demand which shows the percentage of ad requests that are filled with ads


    Ad Units

    What are the ad units? The term ad unit refers to a type of advertisement that app developers incorporate into their apps in order for

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    an approach to business or analytics process that mainly emphasizes the use of data and quantitative analysis for decision making

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    Ad Impression

    What is an ad impression? An ad impression, also referred to as an ad view, occurs every time an ad is displayed and seen by

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