In-App Marketing What is in-app marketing? In-app marketing is a type of marketing campaign that is designed for and implemented within a mobile app. Its main focus Read More »
SESSION INTERVALS a metric showing how frequently your one user open the app by calculating the time between the last and the next sessions Read More »
Lifetime Value (LTV) What is app LTV (lifetime value)? LTV is an essential metric that measures the revenue generated by a single user over time. App developers can Read More »