Supply Side Platform (SSP)


What is a supply-side platform (SSP)?

A supply-side platform (SSP) is a technology platform used by publishers to sell their advertising space to potential buyers. SSPs connect publishers with demand sources such as ad exchanges, ad networks, and demand-side platforms (DSPs). Through real-time bidding auctions, SSPs allow publishers to sell their advertising space to the highest bidder, maximizing their revenue.

SSPs also offer features like ad mediation, which enables publishers to manage multiple ad networks with a single integration, simplifying the process of app monetization. Overall, SSPs help publishers streamline the process of selling their advertising inventory and generate more revenue.



an ad interaction type which is mobile specific and popular with paid search- direct respond. It allows mobile users to initiate a mobile phone call

Read More »

Mobile Delivery Platform

What’s a mobile delivery platform? Mobile delivery platforms enable mobile operators (like T-Mobile) and device manufacturers (like Samsung) to connect advertisers with mobile device users.

Read More »


cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install

Read More »

Have an inquiry? Drop us a line.