What is engagement rate?
Engagement rate is a metric used to measure how frequently and actively users interact with an app. It calculates the percentage of users who interact with an app over a specific time frame, such as daily, weekly, or monthly.
A common way to calculate the engagement rate for mobile apps is to divide the total number of downloads or installs by the number of active users. For example, if an app has 10,000 installs and 2,000 active users in a month, the engagement rate would be 20%.
The engagement rate is one of the most important metrics for mobile app developers and marketers since it measures how well an app performs and how likely users are to keep using the app. A higher engagement rate suggests that users are finding the app valuable and enjoyable, while a lower engagement rate may indicate that users are losing interest or encountering issues with the app.