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    What is ARPPU?

    ARPPU (Average Revenue per Paying User) is a measurement of the revenue generated by a single player during a specific period of time. Paying users are users who pay money to an app by subscribing, making in-app purchases, or paying for downloads. ARPPU is calculated as such:

    Total revenue / number of paying users = ARPPU

    Why’s ARPPU important?

    ARPPU allows you to understand the value of paying users. ARPPU excludes non-paying users and makes it easier for app developers to focus on revenue. This is especially important for apps that have a small number of paying users.

    Using ARPPU, you can determine which channels, networks, campaigns, and creatives attract your desired user base.


    App Metrics

    What are mobile app metrics? Mobile app metrics measure the performance and success of mobile apps. These include app engagement metrics like retention, DAU &

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