What is ARPPU?
ARPPU (Average Revenue per Paying User) is a measurement of the revenue generated by a single player during a specific period of time. Paying users are users who pay money to an app by subscribing, making in-app purchases, or paying for downloads. ARPPU is calculated as such:
Total revenue / number of paying users = ARPPU
Why’s ARPPU important?
ARPPU allows you to understand the value of paying users. ARPPU excludes non-paying users and makes it easier for app developers to focus on revenue. This is especially important for apps that have a small number of paying users.
Using ARPPU, you can determine which channels, networks, campaigns, and creatives attract your desired user base.