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RELATED TERMS

ARPU (Average Revenue Per User)

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X Average Revenue Per User (ARPU) is a fundamental business metric that measures the average amount of revenue generated by each user

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CTR (CLICK-THROUGH RATE)

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X What is (CTR) click-through rate? Click-through rate (CTR) in in-app advertising refers to the number of users who click on an

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