the term which refers to the traffic coming from all types of advertisements in return for a reward
BANNER ADS
Banner ads is an ad unit that appears at the top or bottom of a mobile application allows the advertiser to display text, images, or
INCENT TRAFFIC
RELATED TERMS
ECPM (EFFECTIVE COST-PER-MILLE)
a measurement which gives us the value of a publishers’s inventory on a Cost-per-Mille basis. Formula: eCPM = (Total Spent/Impressions Delivered)X 1000
OEMS
OEM stands for “Original Equipment Manufacturer.” OEM means a company whose products are used in another company’s products sell the final product to users.