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    INCENT TRAFFIC

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    the term which refers to the traffic coming from all types of advertisements in return for a reward


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    AD EXCHANGE

    What is an ad exchange? An online, real-time marketplace that enables advertisers and publishers to buy and sell digital advertising space across websites, mobile sites,

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    INTERSTITIAL ADS

    a type of full screen advertising that covers the interface of their host application and appears between two views within a mobile website or mobile

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