how much time that a user spent in your app
BANNER ADS
Banner ads is an ad unit that appears at the top or bottom of a mobile application allows the advertiser to display text, images, or
SESSION LENGTH
RELATED TERMS
OPTIMIZATION
making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads
In-App Header Bidding
What is in-app header bidding? In-app header bidding is a programmatic advertising technique that allows multiple ad exchanges to compete for ad impressions within a