simplicity performance that a user experiences while using and navigating your app
Frequency Capping
What is frequency capping? In digital advertising, frequency capping limits how often a particular ad is shown to a single user over a fixed period.
USER EXPERIENCE (UX)
RELATED TERMS
CHURN RATE
What is the churn rate? The churn rate shows the number of users who stop using or uninstall an app within a given period. It
NET PROMOTER SCORE (NBS)
a metric indicating the level of loyalty of an app’s user on a scale of 1 to 10