simplicity performance that a user experiences while using and navigating your app
BIG DATA
an approach to business or analytics process that mainly emphasizes the use of data and quantitative analysis for decision making
USER EXPERIENCE (UX)
RELATED TERMS
INCENT TRAFFIC
the term which refers to the traffic coming from all types of advertisements in return for a reward
ECPM (EFFECTIVE COST-PER-MILLE)
a measurement which gives us the value of a publishers’s inventory on a Cost-per-Mille basis. Formula: eCPM = (Total Spent/Impressions Delivered)X 1000