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    App Metrics


    What are mobile app metrics?

    Mobile app metrics measure the performance and success of mobile apps. These include app engagement metrics like retention, DAU & MAU; acquisition metrics like CPI or ARPU; and growth metrics like k-factor. Each app metric provides valuable insight for app developers. App developers can track errors and work on them using mobile app performance metrics for an elevated user experience.

    There are also analytics metrics tools that track app activity. These tools may differ for iOS and Android. Mobile app analytics metrics can be difficult to understand, and analytics for mobile apps tell developers what to track. Many ad mediation platforms include analytics and reporting solutions, providing app developers with valuable insight into ad revenue and monetization data.

    Important metrics for mobile apps:

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    Attribution Window

    What’s an attribution window? An attribution window is a period during which publishers request credit for conversion and be attributed for the install. Advertisers set

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