You have a question?

    CPI (Cost Per Install)


    What is Cost per Install (CPI)?

    A cost per install (CPI) is the amount that an advertiser pays a publisher when someone clicks on an advertisement and then installs the advertiser’s mobile app. CPI is one of the most common metrics used to measure the effectiveness of mobile ad campaigns and to compare the performance of different advertising methods or platforms.

    CPI is dependent on a lot of different factors, such as:

    • Country or region
    • App category
    • Device platform
    • Ad network

    You can calculate CPI as follows:

    Total campaign spend / number of installs = CPI


    App Rating

    What is mobile app rating? App rating allows users to rate an app by giving feedback on their experience. App rating helps both other users

    Read More »


    What is the churn rate? The churn rate shows the number of users who stop using or uninstall an app within a given period. It

    Read More »

    Have an inquiry? Drop us a line.