SESSION INTERVALS

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a metric showing how frequently your one user open the app by calculating the time between the last and the next sessions

RELATED TERMS

What is Cost per Mille (CPM)? Cost per mille (CPM) is a pricing model in which advertisers pay per thousand impressions of their ads. “Mille”

What is ad revenue? Ad revenue is the income apps earn from in-app advertising which could be banner ads, Interstitial ads, native ads, gamified ads,

indicating the percentage of increase in organic download between before and after an ad campaign