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    What is the churn rate?

    The churn rate shows the number of users who stop using or uninstall an app within a given period. It is the opposite of the retention rate. The lower churn rate is a good indicator of a healthy mobile app. The churn rate is calculated as:
    Churn rate = 1 – (number of monthly active users/number of monthly installs)


    In-App Marketing

    What is in-app marketing? In-app marketing is a type of marketing campaign that is designed for and implemented within a mobile app. Its main focus

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