What is the churn rate?

The churn rate shows the number of users who stop using or uninstall an app within a given period. It is the opposite of the retention rate. The lower churn rate is a good indicator of a healthy mobile app. The churn rate is calculated as:
Churn rate = 1 – (number of monthly active users/number of monthly installs)


App Localization

What is app localization?   Mobile app localization is the process of adapting a mobile app to suit the linguistic, cultural, and functional requirements of

Read More »

Have an inquiry? Drop us a line.