The churn rate shows the number of users who stop using or uninstall an app within a given period. It is the opposite of the retention rate. The lower churn rate is a good indicator of a healthy mobile app. The churn rate is calculated as:
Churn rate = 1 – (number of monthly active users/number of monthly installs)
What is a demand-side platform (DSP)? A demand-side platform (DSP) is a software platform used by advertisers, agencies, and marketers to purchase and manage digital
What is mobile attribution manipulation? Mobile attribution manipulation is the process of altering or misrepresenting the source of an installation to receive credit and payment
What is a supply-side platform (SSP)? A supply-side platform (SSP) is a technology platform used by publishers to sell their advertising space to potential buyers.