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    What is the churn rate?

    The churn rate shows the number of users who stop using or uninstall an app within a given period. It is the opposite of the retention rate. The lower churn rate is a good indicator of a healthy mobile app. The churn rate is calculated as:
    Churn rate = 1 – (number of monthly active users/number of monthly installs)


    Game Tech

    What is game tech? Game tech refers to the hardware and software technologies for developing and operating video games. The term encompasses a wide range

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    App Discovery

    What is app discovery? Getting users to notice and install an app is called app discovery. As the number of apps increases, the gap between

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    Ad Units

    What are the ad units? The term ad unit refers to a type of advertisement that app developers incorporate into their apps in order for

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