What is (CTR) click-through rate?

Click-through rate (CTR) in in-app advertising refers to the number of users who click on an ad displayed in a mobile app, divided by the number of total users who view the ad. It is a way to measure the effectiveness of an in-app advertising campaign and is expressed as a percentage. A higher CTR generally indicates that the ad is more relevant and interesting to the user, and as a result, the user is more likely to take a desired action (such as downloading an app or making a purchase). In-app advertising is a form of mobile advertising that occurs within a mobile app, as opposed to on a mobile website. In-app ads can be displayed in a variety of formats, such as banners, interstitials, native ads, and rewarded videos.

How to calculate CTR?

The click-through rate can be calculated by following the steps below:

  • Determine the number of clicks the ad received. This is the number of times users have clicked on the ad.
  • Determine the number of impressions the ad received. This is the number of times the ad was displayed to users.
  • Divide the number of clicks by the number of impressions and multiply the result by 100 to convert it to a percentage.

For example, if an ad received 500 clicks and had 10,000 impressions, the CTR would be calculated as follows:
CTR = (500 clicks / 10,000 impressions) * 100 = 5%

This means that 5% of users who viewed the ad clicked on it.

Keep in mind that CTR can vary widely depending on the type of ad, the target audience, and the ad’s placement. It is also important to compare the CTR of an ad to industry benchmarks and to the CTR of other ads within the same campaign to get a sense of how well the ad is performing.


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