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    Daily Active Users (DAU)


    DAU indicates the number of users on a daily basis. DAU can help you measure the potential for growth and popularity of your app. It shows you whether or not your users find it useful to open your app every day. The definition of an ‘’active user’’ is different from, let’s say a gaming app and a social media app. So, first, you need to know what active users mean to you and start measuring from there.


    Customer Cohort Analysis

    What is customer cohort analysis? Customer cohort analysis evaluates customer behavior by grouping them based on common actions such as first purchase/order or an app

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    CPC (Cost Per Click)

    What is the cost per click? (CPC) Cost-per-click (CPC) refers to the concept of mobile user acquisition campaigns, where you pay every time someone clicks

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