Daily Active Users (DAU)


DAU indicates the number of users on a daily basis. DAU can help you measure the potential for growth and popularity of your app. It shows you whether or not your users find it useful to open your app every day. The definition of an ‘’active user’’ is different from, let’s say a gaming app and a social media app. So, first, you need to know what active users mean to you and start measuring from there.



What is engagement rate? Engagement rate is a metric used to measure how frequently and actively users interact with an app. It calculates the percentage

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