a real time auction of ad impressions that provides highly qualified users
FILL RATE
What is fill rate? As a metric used in digital advertising, fill rate measures how an ad network or exchange successfully fulfills many ad requests.
REAL TIME BIDDING (RTB)
RELATED TERMS
Attribution Window
What’s an attribution window? An attribution window is a period during which publishers request credit for conversion and be attributed for the install. Advertisers set
APP ADVERTISING (MOBILE)
advertising which targets mobile devices and embracing all mobile formats For more information about App Advertising (Mobile Advertising), click here.