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    REAL TIME BIDDING (RTB)

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    a real time auction of ad impressions that provides highly qualified users


    RELATED TERMS

    Ad Units

    What are the ad units? The term ad unit refers to a type of advertisement that app developers incorporate into their apps in order for

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    In-App Header Bidding

    What is in-app header bidding? In-app header bidding is a programmatic advertising technique that allows multiple ad exchanges to compete for ad impressions within a

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    Retention Rate

    What is retention rate? Being an essential KPI for especially gaming apps, retention is related to user loyalty. Retention rate is the percentage of users

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