a real time auction of ad impressions that provides highly qualified users
ENGAGED USER
the users who take action with your app out of the total people that you were able to reach
REAL TIME BIDDING (RTB)
RELATED TERMS
PUSH NOTIFICATION
a communication technique to remind the app itself by sending alerts or messages
NET PROMOTER SCORE (NBS)
a metric indicating the level of loyalty of an app’s user on a scale of 1 to 10