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    OPTIMIZATION

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    making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads


    RELATED TERMS

    Retention Rate

    What is retention rate? Being an essential KPI for especially gaming apps, retention is related to user loyalty. Retention rate is the percentage of users

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    Growth Loop

    What is a growth loop? A growth loop, also known as a feedback loop, is a cyclical process that companies use to accelerate their growth.

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