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    OPTIMIZATION

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    making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads

    RELATED TERMS

    DEMAND SIDE PLATFORM (DSP)

    a technology platform that enables advertisers to automate and manage ad buying process from multiple publisher sites and simultaneously connect with consumer through a single

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    Ad Revenue

    What is ad revenue? Ad revenue is the income apps earn from in-app advertising which could be banner ads, Interstitial ads, native ads, gamified ads,

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