OPTIMIZATION

Author

making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads


RELATED TERMS

OEM ADVERTISING

Mobile publishers have many opportunities to reach mobile app users directly on OEMs with partners like App Samurai. Advertisers can reach new customers by being

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Attribution Window

What’s an attribution window? An attribution window is a period during which publishers request credit for conversion and be attributed for the install. Advertisers set

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