a type of advertising which is based on specific geographic coordinates of target audiences
Ad Units
What are the ad units? The term ad unit refers to a type of advertisement that app developers incorporate into their apps in order for
LOCATION-BASED ADVERTISING
RELATED TERMS
CPA (Cost-Per-Action)
What is Cost per Action (CPA)? Cost per action (CPA) marketing and advertising is a pricing model where the advertiser pays a fee only when
IN-APP PURCHASE
What are in-app purchases? IAPs are a type of digital transaction that allows users to buy extra content, features, and services within mobile apps. IAPs