a type of advertising which is based on specific geographic coordinates of target audiences
Growth Loop
What is a growth loop? A growth loop, also known as a feedback loop, is a cyclical process that companies use to accelerate their growth.
LOCATION-BASED ADVERTISING
RELATED TERMS
Customer Cohort Analysis
What is customer cohort analysis? Customer cohort analysis evaluates customer behavior by grouping them based on common actions such as first purchase/order or an app
Frequency Capping
What is frequency capping? In digital advertising, frequency capping limits how often a particular ad is shown to a single user over a fixed period.