cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install
differentiating the potential users according to specific criterias to increase the efficiency of mobile marketing operations
cost per install advertising model where the advertiser pays a publisher for each installation linked to the ad, of a mobile app. This action requires
cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install