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    CPA MOBILE CAMPAIGN

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    cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install


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    App Metrics

    What are mobile app metrics? Mobile app metrics measure the performance and success of mobile apps. These include app engagement metrics like retention, DAU &

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    CLICK TO CALL

    an ad interaction type which is mobile specific and popular with paid search- direct respond. It allows mobile users to initiate a mobile phone call

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