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CPA MOBILE CAMPAIGN

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cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install

RELATED TERMS

IN-APP PURCHASE

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X What are in-app purchases? IAPs are a type of digital transaction that allows users to buy extra content, features, and services

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Supply Side Platform (SSP)

Share/Research at: ChatGPT Perplexity WhatsApp LinkedIn X What is a supply-side platform (SSP)? A supply-side platform (SSP) is a technology platform used by publishers to sell their advertising

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