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    CPA MOBILE CAMPAIGN

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    cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install

    RELATED TERMS

    TARGETING

    differentiating the potential users according to specific criterias to increase the efficiency of mobile marketing operations

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    CPI MOBILE CAMPAIGN

    cost per install advertising model where the advertiser pays a publisher for each installation linked to the ad, of a mobile app. This action requires

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    CPA MOBILE CAMPAIGN

    cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install

    Read More »

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