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differentiating the potential users according to specific criterias to increase the efficiency of mobile marketing operations


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OEM ADVERTISING

Mobile publishers have many opportunities to reach mobile app users directly on OEMs with partners like App Samurai. Advertisers can reach new customers by being

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ROI

ROI is measuring and comparing the return gained with the monetary investment made gained through the specific marketing initiatives in order to enhance the effectiveness

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Frequency Capping

What is frequency capping? In digital advertising, frequency capping limits how often a particular ad is shown to a single user over a fixed period.

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