Ad Units What are the ad units? The term ad unit refers to a type of advertisement that app developers incorporate into their apps in order for Read More »
SOCIAL MEDIA CAMPAIGN a campaign that is created in a social media platform like Facebook or Instagram to increase brand awareness and number of downloads Read More »
Frequency Capping What is frequency capping? In digital advertising, frequency capping limits how often a particular ad is shown to a single user over a fixed period. Read More »