a metric indicating the level of loyalty of an app’s user on a scale of 1 to 10
IN-APP PURCHASE
the spending which arises out of extra content and subscriptions that you can buy in apps on your mobile device or computer
NET PROMOTER SCORE (NBS)
RELATED TERMS
BOOST/BURST CAMPAIGN
an app marketing technique which helps you to reach a specific category/overall ranking by driving large volume of installs in a short period of time,
AD EXCHANGE
What is an ad exchange? An online, real-time marketplace that enables advertisers and publishers to buy and sell digital advertising space across websites, mobile sites,