IN-APP PURCHASE the spending which arises out of extra content and subscriptions that you can buy in apps on your mobile device or computer Read More »
BOOST/BURST CAMPAIGN an app marketing technique which helps you to reach a specific category/overall ranking by driving large volume of installs in a short period of time, Read More »
AD EXCHANGE What is an ad exchange? An online, real-time marketplace that enables advertisers and publishers to buy and sell digital advertising space across websites, mobile sites, Read More »