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    MOBILE APP

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    an application which is installable and useable on mobile devices

    RELATED TERMS

    App Monetization

    What is mobile app monetization? Mobile app monetization is the way in which app developers generate revenue from their apps. There are various monetization strategies,

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    ADVERTISER

    an organization which focuses on generating sales and leads through conveying its message to the right audience, at the right time

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    CHURN RATE

    What is the churn rate? The churn rate shows the number of users who stop using or uninstall an app within a given period. It

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