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    an application which is installable and useable on mobile devices


    In-App Advertising

    What is in-app advertising? In-app advertising is one of the most popular ways of monetizing apps. App developers get paid to show ads to their

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    Deep Linking

    What is deep linking? Mobile deep linking is a technique used in mobile app marketing that allows users to be directed to a specific page

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    ROI is measuring and comparing the return gained with the monetary investment made gained through the specific marketing initiatives in order to enhance the effectiveness

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