Growth Loop
What is a growth loop? A growth loop, also known as a feedback loop, is a cyclical process that companies use to accelerate their growth.
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Supply Side Platform (SSP)
What is a supply-side platform (SSP)? A supply-side platform (SSP) is a technology platform used by publishers to sell their advertising space to potential buyers.
AD EXCHANGE
What is an ad exchange? An online, real-time marketplace that enables advertisers and publishers to buy and sell digital advertising space across websites, mobile sites,