Lifetime Value (LTV)
What is app LTV (lifetime value)? LTV is an essential metric that measures the revenue generated by a single user over time. App developers can
ATTRIBUTION TOOL
RELATED TERMS
App Metrics
What are mobile app metrics? Mobile app metrics measure the performance and success of mobile apps. These include app engagement metrics like retention, DAU &
BOOST/BURST CAMPAIGN
an app marketing technique which helps you to reach a specific category/overall ranking by driving large volume of installs in a short period of time,