an app which is developed for a specific device or a platform
CPV (Cost Per View)
What is Cost per View (CPV)? Cost per view (CPV) is a pricing model used in mobile UA campaigns. In CPV, the advertiser pays each
NATIVE APP
RELATED TERMS
ARRPU
What is ARPPU? ARPPU (Average Revenue per Paying User) is a measurement of the revenue generated by a single player during a specific period of
SOCIAL MEDIA CAMPAIGN
a campaign that is created in a social media platform like Facebook or Instagram to increase brand awareness and number of downloads