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    permission is given by mobile app users for subscription

    RELATED TERMS

    TARGETING

    differentiating the potential users according to specific criterias to increase the efficiency of mobile marketing operations

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    CPA MOBILE CAMPAIGN

    cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install

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    OPTIMIZATION

    making the app/app store page, app elements, and ad campaigns ideal by modifying them to increase the visibility and number of organic downloads

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