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    RELATED TERMS

    BOOST/BURST CAMPAIGN

    an app marketing technique which helps you to reach a specific category/overall ranking by driving large volume of installs in a short period of time,

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    Mobile Delivery Platform

    What’s a mobile delivery platform? Mobile delivery platforms enable mobile operators (like T-Mobile) and device manufacturers (like Samsung) to connect advertisers with mobile device users.

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    TARGETING

    differentiating the potential users according to specific criterias to increase the efficiency of mobile marketing operations

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