Casual Game What is a casual game? Casual games are a mobile game genre that is typically simple and easy to learn, with a focus on quick, Read More »
App Rating What is mobile app rating? App rating allows users to rate an app by giving feedback on their experience. App rating helps both other users Read More »
CR (CONVERSION RATE) What is the conversion rate? (CVR) Out of the total number of users of your ad’s impressions, a conversion rate is a measure of how Read More »