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What’s ARPU (Average Revenue Per User)? Being a vital metric for marketers, product managers, and executives, ARPU is a measurement that determines how much money

What are mobile bid adjustments? Mobile bid adjustments are critical features of mobile advertising that allow advertisers to increase or decrease their bids for specific

What is a supply-side platform (SSP)? A supply-side platform (SSP) is a technology platform used by publishers to sell their advertising space to potential buyers.