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30 August, 2022

Author

Atanu

an ad interaction type which is mobile specific and popular with paid search- direct respond. It allows mobile users to initiate a mobile phone call by clicking within a mobile ad

RELATED TERMS

CPA MOBILE CAMPAIGN

cost per acquisition advertising model where the advertiser pays a publisher for each specified action linked to a specific advertisement, like registration after an install

Lifetime Value (LTV)

What is app LTV (lifetime value)? LTV is an essential metric that measures the revenue generated by a single user over time. App developers can

Daily Active Users (DAU)

DAU indicates the number of users on a daily basis. DAU can help you measure the potential for growth and popularity of your app. It

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RELATED TERMS

CPA MOBILE CAMPAIGN

Lifetime Value (LTV)

Daily Active Users (DAU)

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