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    an ad interaction type which is mobile specific and popular with paid search- direct respond. It allows mobile users to initiate a mobile phone call by clicking within a mobile ad


    RELATED TERMS

    CPM (Cost Per Mille)

    What is Cost per Mille (CPM)? Cost per mille (CPM) is a pricing model in which advertisers pay per thousand impressions of their ads. “Mille”

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    CLICK TO CALL

    an ad interaction type which is mobile specific and popular with paid search- direct respond. It allows mobile users to initiate a mobile phone call

    Read More »

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